Upright: Bondage, addiction, sexuality, materialism
Reversed: Detachment, breaking free, power reclaimed
The card of the Devil portrays a Satyress, a creature that is half woman and half goat. In many myths, the goat was considered an unclean and lustful animal. However, the goat also symbolises the scapegoat, the person or thing upon which people project the inferior side of themselves in order to feel better about themselves. Thus the Devil is the scapegoat we blame for our troubles in life. A close inspection reveals the woman as Denise Coates, the CEO of Bet 365. Here she represents the fact that older woman are often seen as the Devil online.
The Devil has an almost hypnotic stare, bringing those who come near her within his power. Above her is the Bet 365 sign inverted, signifying the darker side of the Internet and the addiction it may bring.
At the foot of the Devil stands a man and a woman, the pair from the match.com logo from the Lovers card, now separated they are chained to the Devil’s necklace. They appear to be held here, against their will, but only closer observation, the chains around their necks are loose and could be easily removed. This symbolises that bondage to the Devil is ultimately a voluntary matter which consciousness can release. The man and woman have tails – a further symbol of their animalistic or ‘lower’ tendencies.